If you're starting on online business from scratch, you may have heard or read about the importance of an email list. Don't fret, if you are staring at your dismally low-count email list wondering how to "grow it." Keep reading, I'll explain.
There are many tips out there to grow your list, but I think it's important that you don't over the look the essentials. While I will provide you with more ways to grow your list at the bottom of this article, there are a few things for you to consider when it comes to your email list:
- Keep organized - Keeping organized is the downfall of most internet marketers. They have their email lists here and there and with no real way to effectively put them in use. Always have an Excel spread sheet and update this frequently. Essentially, tell yourself, other than your website, this "email list" is the most important element for your business' success. If you use an email service like "AWeber" right from the beginning, this will help you stay on top of your game.
- Give Something Away - Entice the interest in your website visitors with a free gift in exchange for their email. A free report or a free book can make it easier to opt-in. This will quickly build your email list.
- Social Media - The use of social online networks like Facebook, LinkedIn, and Twitter can do a few important things that can go a long way towards your success. It can drive more traffic to your site from visitors who may "stumble upon" you. In addition, it can create a wonderful "referral" network of online users and it can allow you to directly pitch your products. And though you might have access to their email address via their profile, make sure you get their permission before sending them something.
- Real World Interest - Building an email list directly from your website is the fastest, most efficient way to do so. But don't forget about "real people." The people you meet also can help you with your building your list. Talk to them about the products they might be working with. What products are they interested in? Ask them if you can put them on your email list too!
- Discounts - Offer discounts that will be sent directly to their email address. If they sign up for your discounts, then they are interested in buying your product from you.
Email marketing is effective for several important reasons. The first is that it provides you with a direct link to their inbox. When sending out emails, think about what would it take for people to open up that email box? Create tips, discounts, or useful advice and always keep it positive! Email marketing and building an email list is like a dance and a marathon put together, if you can gracefully keep up and maintain your stamina, you will be successful.
The decisions you make today will have a huge knock-on effect later on in your life. Even if you're a complete beginner, taking small baby steps is all it takes to get started. Before you know it you'll be in a better position than you've ever thought possible.
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